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Insights from Big Data

With the growing amount of data available in companies today, professionals are asking “How do we use this data to create meaningful insights that give us a competitive advantage?” Here are six steps for finding value with Big Data:

  1. Start at the End – Have clear and specific objectives to guide the analysis, and to ensure the initiative is meaningful to the business.
  2. Get the Right People Involved – Different skills are essential for leveraging big data to create meaningful insights.
  3. Make Friends – Identify what information is necessary and build relationships with those who can help you get access.
  4. Seek Perspicacity – Perspicacity is the understanding and discernment of the customer wants and needs. This stage is about understanding, synthesizing, and prioritizing.
  5. Launch a Campaign – This phase is about getting others onboard and mobilizing resources.
  6. Create a Legacy – Look for opportunities to embed insights into the systems that are used to make decisions.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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