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Instead of executive engagement, let’s call it executive ownership

In our business, executive engagement refers to engaging executives in the process of customer centric business strategies.

Recently, at a Walker Fall Forum, one client suggested we call it executive ownership instead.

This distinction creates a significantly different expectation. Doesn’t it?

Instead of asking for executive discussions about the customer strategy, it suggests ownership of the customer strategy.

If you are in charge of the voice of the customer program, or creating customer value, you know the importance of establishing executive buy-in.

Achieving executive ownership takes it one step further. 

Photo credit: okeefew

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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