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Is the right team of individuals assigned to implement customer strategies?

How do you know if you have the right team assigned to help implement and drive customer strategies from your Voice of the Customer Program? These questions will help you:

  • Is there an executive-level customer champion?
  • Is there a clear owner, whose primary responsibility is the implementation of customer initiatives?
  • Is there a cross-functional team in place focused on customer initiatives?
  • Is there a network of customer advocates – leaders throughout the company that encourage the use of customer intelligence?

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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