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Is your company a preferred provider?

Many companies sell their products and services through a third party – this may be a distributor, a systems integrator, or a value-added reseller to name a few.  Knowing what drives a Channel Partner to sell more of their products and services and which Channel Partners are going be most successful in the future gives you the ability to boost revenue growth as efficiently as possible.

Loyalty is not necessarily the best measure for gauging Channel Partners’ commitment to the OEM. Instead OEMs should be focused on Partner Preference.  Any company that has a third party in the mix needs to know which Channel Partners prefer their offering and why.  It’s just as critical as knowing and using their customers’ perspectives.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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