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Join the tweetversation on Twitter.

Twitter is my favorite social media application because it has been a tremendous learning resource. It has also enabled me to experience ways companies are using this tool to connect with their customers. If you are not familiar with Twitter, I invite you to watch my first video blog to learn more about the application.

In this video blog I share a brief overview of how Twitter works. To get started, I recommend reading this blog post from Mashable. Once you’re set-up, find 20-30 people to follow. Some people to consider following are:

@comcastcares – This is a good example of how one organization is using Twitter to improve their customer support.

@customersmatter – Fred Cuen, a Customer Connection member from Avnet, uses Twitter to share relevant and insightful content about our field.

@Gartner_inc – If you are interested in the field of information technology, they are a great resource for trends and insights.

@HarvardBiz – They share the latest articles from Harvard Business Publishing.

@jowyang – Jeremiah is a Forrester analyst and tends to tweet about enterprise use of social media. He also includes some personal elements too.

@walkerinfo – Walker Information is on Twitter. We’ll use this platform to keep the market updated on all things related to the customer perspective.

@lesliepagel – Yours truly. I tend to post things I’m working on and share content that I find interesting.

Twitter can also be a good resource for connecting with your community. For example, I follow different people within the Indianapolis community, like our local newspaper and the chamber of commerce.

This leads to one last bit of advice. One of the decisions I made early in my use, was to use Twitter for business purposes. As you learn about the application, I’d recommend asking yourself, "How can I leverage this platform to advance my cause?" Your cause might be personal or professional. Either way, Twitter is a powerful tool for extending your network to learn from and share with others.

If you are on Twitter, tell us what you think. How are you using Twitter? Has it been helpful?

Note: This post was originally published in Customer Connection on 2/4/2009.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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