Best practice customer intelligence programs include a network of customer advocates. This network of resources provides guidance on program design, interpreting customer feedback, and using the customer perspective to drive improvement initiatives. To keep your customer advocacy network engaged, consider these three tips:
- Leverage: Recognize that each person has a unique skill set. Leverage this to foster proactive communications.
- Recognition: Look for opportunities to thank and reward team members for their participation and contribution.
- Visibility: Keep all team members visible and make certain everyone has a defined role on the team.