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Keeping your customer advocates engaged

Best practice customer intelligence programs include a network of customer advocates. This network of resources provides guidance on program design, interpreting customer feedback, and using the customer perspective to drive improvement initiatives. To keep your customer advocacy network engaged, consider these three tips:

  • Leverage: Recognize that each person has a unique skill set. Leverage this to foster proactive communications.
  • Recognition: Look for opportunities to thank and reward team members for their participation and contribution.
  • Visibility: Keep all team members visible and make certain everyone has a defined role on the team. 

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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