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Key steps for communicating action

Properly communicating the action you plan to take from customer insights is crucial. Follow these key steps when making your communication plans:

  1. Define your audience – identify, prioritize, plot, determine needs
  2. Draft the message – craft, simplify, prioritized for each audience
  3. Choose the vehicles – the right vehicles for each audience
  4. Deliver the message – pre-launch, launch, reports, action
  5. Reinforce the message – ongoing communication, measures of success

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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