Walker Information
Helping you put the customer at the heart of every decision.

Know your audience

Before sending communications about your customer experience initiative, start by defining the audience. Do this by answering these three questions:

  1. Who needs to know about this?
  2. What are they focused on? Or, how will this help them?
  3. What do I want them to do?

Understanding what is important to the potential audiences, along with what you really want them to do, can help craft a message that is succinct and relevant.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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