One of the best practices of effective internal and external communications is to reinforce the message.
If you watched Congressman Weiner’s press conference yesterday, you would have seen an illustration of this approach.
Regardless of the question being asked, Congressman Weiner answered each question by reinforcing his primary message, which was to accept responsibility for his behavior and apologize to the people he hurt, primarily his wife and family.
As customer strategists we face numerous reactions to the programs and initiatives that we put in place. Our message will be understood and believed only through continuous communications that reinforce its purpose.
Next time you talk about your customer retention strategies, don’t forget to reinforce your primary message.
About the Wordle: This Wordle was developed using the top 30 words from a transcript of Congressman Weiner’s press conference. The questions that the press asked were removed.