Allison’s advice serves as a nice reminder for those in charge of developing and executing customer retention strategies. Consider these tips:
Be Bold: Allison says, "If you really believe in something, be bold about it, even though you might have some doubters." Are your customer strategies bold? If not, why?
Make it Different: Allison talks about how they decided to use a different approach to submit the bid for the Super Bowl. Instead of sending the bid to the NFL owners via UPS, they decided to have 8th graders deliver the bid. Are your customer retention strategies unique or are you delivering the same customer experience as others?
Don’t Let Logistics Stand in the Way: As a customer strategist, we often face logistical challenges such as, how are we going to train our entire sales organization, or how can we get the right customer names and contact information for our customer survey research program. We can no longer let logistical challenges stand in our way. What logistics are holding you back?
Focus on Your Strengths: Whether or not someone tells you that, "all of your work is self-inflicted," we must focus first on our strengths. What strengths are your customer retention stratgies focused on?