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March Madness and Employee Loyalty

I am sitting here watching Purdue versus Northern Iowa while at work.  Walker put the game on the flat screen in the employee lounge.  It reminded me of listening to sports radio yesterday and they were talking about the billions of dollars in lost revenue during the NCAA basketball tournament.  The loss of revenue comes from employees wasting time at work watching games, checking out scores of games, reading articles on the games, filling out their brackets, etc.  I thought the number sounded way too high and then I stumbled on this article that tore apart the logic behin the lose of billions of dollars of revenue and how the number is really false

I would go so far as to say there could actually be some benefits to allowing employees to watch the games, read about the games, etc.  Far too often companies forget it is alright to have fun at work, it is alright to treat your employees as human beings. 

I do work with a company that tries to have a fun event every month.  Not everyone shows to each event and some are more succesful than others.  Their goal is to make work a place where the employees want to come, by doing that, they will be more productive, recommend the company to others, and by a more loyal employee.  They have some of the highest employee loyalty scores I have ever seen. 

Companies have to remember while you are paying employees to work, and they have a job to do, but by treating the employees as people, and letting them unwind and have fun at work on occassion, employee loyalty may actually improve which will have a positive, long-term impact on the company.  So go tell your boss Chris said to put the games on as it will make you a more loyal employee. 

About the Author

Chris Woolard

Chris Woolard

Chris is responsible for the sale, design, implementation, account management, and consulting for his clients’ employee and customer assessment programs. He focuses on employee loyalty consulting and is considered Walker’s employee loyalty expert. He has worked with many companies on customer due diligence solutions.

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0 thoughts on “March Madness and Employee Loyalty

  1. I remember when companies were taking the games off of Windows operating systems to keep people focused on working and not playing minesweeper or cards or something. I agree that the modern business mind does a fine job of multi-tasking…also, we tend to see our workplace as an extension of our lives. I’ll bet this is a big thing with Gen X (Like Chris Woolard) and not a big deal with Boomers. (Like me…)

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