As with anything in life, it's easier to say things than do them. And, customer experience is no different. It is easy to say companies must improve customer experiences in order to create a competitive advantage, but it's hard to practice this 365 days a year.
At Walker, we make practicing what we preach a strategic imperative each year because we know it makes a difference and because it's our responsibility to our clients.
Our customer experience program isn't perfect, no ones is, but there are many elements that we're proud of and the most recent is our CX Day celebration. On Tuesday, October 7th, Walker celebrated customer experience on the east coast, west coast, and in the Crossroads of America. We celebrated our clients, our employees, and the Customer Experience Professionals Association, which continues to help elevate the importance of CX.
Here are some of the highlights:
- It doesn't get much better than celebrating CX with a client. And, we are honored to have been a part of EMC's celebration, which they call Total Customer Experience Day. In true EMC fashion, the celebration went above and beyond, with events in seven countries and more than 10 locations. Kevin Roche, Senior Vice President EMC Global Services, explains it best in this video. Congratulations to EMC for an unforgettable event and congratulations Carolyn Muise on receiving the CX Impact Award.
- A celebration of CXPA at the Seattle Local Networking Event. We were delighted to sponsor the Seattle event and participate in the increasingly important discussion of creating a consistent experience across digital and physical channels. It was an excellent opportunity to meet and network with the Seattle group. Thanks for letting us be a part of the celebration.
- A celebration of our clients and employees. CX Day is an opportunity for us to practice what we preach. So, we did just that. Our theme was Walker hearts CX and the day included many features such as a gourmet coffee bar, a CX Wall, an impact an hour story, a video message from our President, and an end-of-the-day Sweet CX celebration. We posted pictures throughout the day on Twitter. Check them out here.
At Walker, we practice what we preach and we're proud of it. CX Day continues to be a great opportunity to practice celebrating success.