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Predictive analytics: Collaboration between humans and computer

One common mistake customer strategists fall into when using predictive analytics is believing the analytics process alone will find the answer to the key business question. This Ted video from Shyam Sankar highlights the benefits of problem solving when the right interface is achieved between humans and computers.

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Sankar mentions several instances (including a Chess match and finding terrorists) in which the best solution was identified not by a computer alone, but those that involved collaboration between human and machine.

His presentation suggests an important application for customer strategists. When leveraging predictive analytics to solve a business challenge we must ask ourselves how we can design the human around the process, not the process are the computer.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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