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Should you have a blog?

I am sure that you think my answer is a resounding "YES!" especially since you are reading a blog right now. But, my answer is a, "Well, maybe." And that is with the qualification of, "If it is done right." 

There are a million ways that a blog can be done right or wrong, involving the topic, the frequency of posting, the quality of content, etc. A common mistake right now are companies just jumping on the blogging bandwagon without any direction or strategy. That could result in a huge waste of time and energy. Here are some questions that you should ask yourself in deciding if you should blog:

  •  Do I have a focused topic? Blogging could be a great way to spread awareness and information within your company about your customer listening program. Your blog could be used externally or internally — both being powerful vehicles in getting the voice of the customer out.
  •  Am I willing to take some time to write on a consistent basis? I don’t think you have to blog every single day, but I do think you should post more than once a month. Don’t get me wrong, it would be great to post everyday, but that is unreasonable for a lot of people. But, once you set a precedent, you should keep up with it. After all, the only way to have an effective blog is to create good, quality content and lots of it.
  •  Do I have to be a brilliant writer? Absolutely not. You don’t even have to write that much. Sometimes, just posting an intriguing photo with a short caption is enough. Or, you could write a review of a great book you just read. Brilliant writer you need not be, however, spell check is a must.

There are a lot more resources out there on how to blog, what to blog about, and who can help you. Arm yourself with information, then jump into the blogosphere.

Brianne Drlich
Marketing Communications

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