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Helping you put the customer at the heart of every decision.

Six characteristics of effective Customer Experience

Companies that set the bar for creating effective customer experiences share many characteristics:

  1. Create a customer-centric experience that surrounds their products, services, and processes

  2. Develop and protect a culture that places high value on the customer

  3. Design products and services to meet the customer’s current and future needs

  4. Establish customer-focused processes that promote the ease of doing business

  5. Know their customers intimately and can personalize the experience across the buying cycle from awareness to installation, product usage, and support

  6. Do what it takes to serve customers—even at the expense of short-term gain

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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