Walker Information
Helping you put the customer at the heart of every decision.

Six ways to enhance your customer strategies

Here are six guiding principles to follow that will help you build on or enhance your customer strategies:

  1. Vocal and visible executive engagement:  gotta have it, hard to get it.
  2. Employees are a powerful influence – internally and externally, ambassadors are key.
  3. Broad communications, internally and externally, embed thinking about the customer experience into corporate culture.
  4. Complex analysis adds value, but must be distilled to simple messages that drive action.
  5. Roadmaps help stakeholders understand that customer experience improvement is a journey, not a one-time effort.
  6. Small steps and quick wins build momentum.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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