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Six ways to promote CX

Here are some ideas to ensure Customer Experience (CX) is visible within your company and your industry.

Internally – create a culture around the customer

1. Host an event to promote and build awareness for the CX strategy – explain why it exists and share what you’re learning.

2. Use existing internal marketing resources to publish articles, blogs, and videos.

3. Brand your program – give it a name, a logo, and create a way to recognize employees for delivering exceptional customer experiences.

Externally – make a good impression with customers and shareholders

4. Seek speaking engagements to promote the customer-focused culture and to share best practices.

5. Work with your company’s public relations department to develop a proactive media plan for sharing CX success stories.

6. Enhance shareholder reports and information for analysts by sharing your strategy and your achievements.

 

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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