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Text tool

Customer Strategy ConsultingOne common response from people who use customer insights to drive corporate business strategy goes something like this, "The customer comments are great. They are very helpful and valuable."

There are a lot of tools for analyzing unstructured data, but my nine year old daughter recently introduced me to one tool for displaying this type of data.

It is called Tagxedo and is similar to Wordle. But, with Tagxedo you can put the word clouds into different shapes and images.

This example is my blog displayed as a coffee cup.

While this text tool won't provide you with the rich natural language processing that is available in some text analytics software, it is a fun tool for visualizing the common words customers use when they talk about your products, services, and brand.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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