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The athlete’s view

Like many, I've been watching the Olympics for the past week or so. In particular, I have been intrigued with the coverage which consists of cameras showing the competition from all kinds of different angles. My favorite is when they display the athlete’s perspective. Much more than any other angle it really help you see their view and it gives you a whole new appreciation for the danger of the sport and the skills of these incredible athletes. For example, check out a Helmet-Cam view of Eva Samkovas gold medal run in the women’s snowboardcross competition.

This view has relevance for customer experience leaders. After all, we’re trying to capture the customer’s perspective. In particular, the process of journey mapping is all about understanding the business from the view of the customer. Last week several colleagues participated in a webcast on B-to-B journey mapping. Here is access to the resources.

Think about your customers. What do they see and experience?


Patrick Gibbons


About the Author

Patrick Gibbons

Patrick Gibbons

As Principal and Senior Vice President of Marketing for Walker, Gibbons has global responsibility for definition, branding, and promotion of the company and its solutions. Gibbons has published and/or contributed to a number of articles, papers, and blogs on customer intelligence topics and has a regular column in CRM Magazine. He has been a featured speaker at a wide range of conferences, and has produced a series of educational events for customer experience leaders.

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