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Helping you put the customer at the heart of every decision.

The Chief Customer Champion

Regardless of title, there must be someone in the organization – reporting to the CEO or other top executive – charged with creating a relentless focus on the customer throughout the enterprise. This person is primarily responsible with:

  • Driving customer retention, growth, and profitability by creating engaged customers
  • Leading a cross-functional team who is focused on prioritizing customer initiatives, aligning the right resources to priority areas, tracking the execution of plans, and implementing change that improves company performance
  • Managing resources that are focused on creating an infrastructure to support awareness, understanding, and use of customer intelligence throughout the enterprise.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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