Menu
Walker Information
Helping you put the customer at the heart of every decision.

The customer experience role in data governance

Data Governance is a continuous organizational process that establishes guidelines for managing corporate data and improving data quality. Customer experience professionals should influence data governance activities in the following ways:

  • Defining what constitutes a customer
  • Ensuring the customer is at the center of the data structure
  • Developing the system or process that can effectively deliver customer intelligence to meet the diverse and unique needs of the enterprise

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

Connect with Walker

Share your thoughts

Your email address will not be published. Required fields are marked *