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Helping you put the customer at the heart of every decision.

The Customer Intelligence Advocate

Does your team have a Customer Intelligence Advocate? The Customer Intelligence Advocate is responsible for supporting the use of customer intelligence within their part of the business. Some responsibilities include:

  • They will be key communicators within the organization. They will need to understand, socialize and “sell” customer insights to help make change happen.
  • They will work cross functionally, communicating both internally and externally.
  • In addition to understanding customer feedback & insights, other critical skills will include: establishing credibility, exerting influence, and of course being great communicators

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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