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The role of the customer strategist

Customer strategists wear many different hats, but in order to be successful, they must:

  • Get involved: They should be aware of the business strategy and be connected to the individuals in the organization who can make change happen.
  • Share the wisdom: Customer strategists have a wealth of knowledge that can only be put to use if the right individuals are aware, and understand the implications.
  • Encourage others: Customer strategists depend on a network of individuals. Those who are successful promote and encourage those around them.
  • Challenge the status quo: Customers evolve, and so should your customer strategies.
  • Welcome transparency: The organization can react to what’s known.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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