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Three mistakes that derail engagement

Whether you are looking to engage colleagues or customers in your customer intelligence strategy, avoid these common mistakes:

  1. Focusing on the moment instead of the desired outcome: It’s easy to get caught up in the moment, but it is more productive to stay focused on the desired outcomes.

  2. Not realizing that every conversation creates an emotion: Consider what type of emotion you want to create and adapt your communications accordingly.

  3. Fear of losing: This fear stifles engagement. Look for ways to spot and stop these fears from driving your behavior.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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