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Three objectives to sharing customer insights

After the customer data has been gathered, analyzed, and visualized and potential insight(s) has been discovered, the next step is to share it. There should be at least three objectives with sharing insights:

  1. Assess the believability of the insight. If people don’t believe it, they won’t embrace it.
  2. Gain support.
  3. Mobilize resources for action.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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