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Three reasons to brand your customer program

Many companies overlook branding their customer intelligence program. What often occurs is the program being called something generic like, “The Customer Survey,” or even “The Walker Survey.” If this sounds familiar, consider these three reasons to brand your program:

  • Companies today have an overwhelming amount of information. Customer intelligence is no longer just about surveys. It’s about harnessing all of the information to support decisions throughout the organization.
  • Companies who develop a thoughtful name for their customer initiatives provoke an emotion that is consistent with their corporate brand, sending customers a positive and consistent message.  
  • A strong brand for your customer intelligence program will increase awareness and communicate to customers and employees that it is an important, strategic initiative.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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