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Three thoughts and questions on branding feedback programs

Listening to our key stakeholders is rooted in the culture at Walker and over the past several years, I’ve had the opportunity to oversee Walker’s feedback programs.

This year, I am working on branding Walker’s feedback programs, with the goal of bringing our associates closer to the thoughts and ideas from our key stakeholders, so that they can use this perspective in their decision making process. Here are three thoughts and some questions for you on the topic: 

1 – One of our objectives is to test new ideas and concepts that our clients can deploy within their organizations. Do you have an idea that you’d like us to test?

2 – Some of the adjectives I hope to illustrate include: enduring, credible, important, valuable, fun, and comprehensive. Am I overlooking anything?

3 – Currently the scope of this project includes creating a name, building a space on our intranet to share, and creating components that will make learning fun. The making it fun part has me stumped. What are some of your ideas on how we can make learning about these programs fun?

We continue to hear challenges about gaining enterprise-wide attention to customer feedback programs. I think having a strong communications and marketing approach is one part of the answer. I look forward to sharing our progress with you throughout the year.

Note: This post was originally published in Customer Connection on 1/12/2009.

About the Author

Leslie Pagel

Leslie Pagel

As vice president of customer experience, Leslie is responsible for incorporating the voice of Walker’s customers into the solutions development process. To do this, Leslie spends the majority of her time interacting with Walker account teams, clients, and prospective clients to understand their business challenges. She coordinates several listening posts that are used to drive strong client relationships and enhance our consulting and technology capabilities.

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