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Three tips to align with corporate strategy

Consider these three tips for aligning the customer satisfaction and loyalty program with the corporate business strategy:

  • Have a visible executive sponsor. As the business strategy changes, ask if you have the right sponsor.
  • Customer survey research is only beneficial if it informs decisions and creates change. Best practice companies embed the customer feedback into existing systems and processes.
  • Measure the impact of change. As improvements are made, measure the impact  of the change and share it with key stakeholders.

This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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