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Three tips to help rise above the clutter

Here are three tips for getting people to take notice in the customer experience initiatives:

  • Brand it. Come up with a good name and logo to represent your customer experience initiative. Too often companies resort to calling it the customer satisfaction survey or the customer loyalty program.
  • Plan it. Too often, a good communication plan is an afterthought. Create a plan that identifies the audiences, the messages, and the vehicles you are going to use to get the word out.
  • Deliver it. Communication is not one-size-fits-all. You need to develop customized reports for various stakeholders. Each individual needs to understand the customer insights they receive and what action needs to be taken.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit www.walkerinfo.com.

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