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Tips for your next video invitation

Consider these three best practices when using video to invite customers to participate in your customer survey research. 

  • Be specific: Tell them what are you doing, why you are doing it, and how it will be used.
  • Be sincere: Reinforce the importance and be sincere in your request. You are asking them to give up a portion of their time, make sure they know their time won’t be wasted.
  • Thank them: Don’t forget to thank them for their time in advance.

Watch this video for an example.

This post was published as a part of Walker Weekly, an e-newsletter featuring best practices and tips for B-to-B customer strategy.

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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