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Tips to effectively work with Product Managers

Product Managers have a wealth of information at their fingertips and a plethora of metrics that they track. However, their list of metrics may not include customer intelligence data – and that is a key ingredient to their success. Product Managers must make important product decisions in a timely manner, so they need to understand the pulse of their customers at any time. You can collaborate with Product Managers through these suggestions:

  • Supplement current sources – Find a way to fit into their current measurement system. More often than not, an internal metric being tracked has a complementary customer-facing metric that is not currently being tracked.
  • Be proactive – Don’t make them learn a new tool or go somewhere to find information. Come to them with customer data that can be scheduled for future delivery and scaled to meet their needs.
  • Keep it simple – Make it simple and straightforward. Start easy, don’t dissect the data every which way and present 40 different data points. Present one, track it over time, and align it with their metrics.
  • Integrate with current initiatives – Product Managers more than likely have several improvement initiatives currently underway. Provide customer intelligence to prove out the effectiveness of these improvements.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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