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Tips to improve your visuals in communications

Visuals are a powerful way to communicate customer intelligence. There are so many different ways to visualize customer feedback. You can use graphs, bubble charts, customer comments, summary words, pictures, symbols – the list goes on and on.

Here are a few tips when using visuals

  • Use visuals that help the audience interpret the information. For example, the stoplight color coding is used because people understand that red is bad and green is good.
  • Only show information that is relevant to the point you are making. Fight the tendency to share everything with your audience – Only focus on the key points.
  • Try different formats when visualizing the data. It's important to experiment with different views (e.g., bar charts, line charts, gap scores, bubble charts, etc.). Seeing a variety of options will help determine which one best communicates the point.
  • Always be clear on the purpose of the data. Ask yourself, is this a detailed report of findings (to be used by a small group of people) or a summary presentation? What do I hope to accomplish once I'm done communicating this information? Am I trying to prompt action?

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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