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Tips to maximize change

While few insights seem to actually drive action, here are some tips that will maximize the likelihood of an insight resulting in change.

  • Training: Use more engaging training methods, such as practice or discussion groups to increase learning retention.
  • Plan: A clearly defined communication plan that progressively builds through three stages of Awareness, Understanding, and Belief is more likely to result in action.
  • Stand Out: Seek help from communication specialists to guide the development of messages that will help cut through the clutter.
  • Audience: To develop tailored messages, take time to understand the audience and what they need to know, when they need to know it.
  • Repetition: One time communication isn’t enough. Communications should be ongoing and continuous.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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