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Tips to motivate people to take action

Engaging various stakeholders and motivating them to act is a common challenge among customer intelligence professionals. What motivates people to take action? Action plans that motivate should have the following traits:

  • Their personal success to closely linked to customer success
  • Customer-related metrics are relevant, valid, and stable
  • Rewards and recognitions are conducted in a variety of ways
  • Motivation programs are continually reinforced

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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