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Tips to using analysis to help interpret customer intelligence

Do you conduct analysis to accurately interpret the customer intelligence you gather? Here are some tips to consider when using analysis:

  • Make sure you are clear on what issues or problems you are trying to solve
  • You will need access to the appropriate analytic tools
  • Utilize predictive analytics to anticipate behaviors, problems and needs
  • Involve someone who is skilled in conducting analysis to arrive at key issues or root causes
  • Make sure your interpretation of your analysis can be put into practical action
  • Tie customer intelligence to other internal metrics (such as financial or operational metrics) for validation

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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