Leadership buy-in and involvement has become the most crucial success factor for making business changes. Here are some tips to effectively work with the leaders in your company:
- First, gain their support. You must show evidence of impact and value of customer focused actions. Value comes less from the data and more from the actions and changes taken for customers.
- Next, share with them what to expect. Be proactive with recommendations and share your framework for driving results. Present your plan for various teams to be briefed on the framework and tools for action using customer insights. Demonstrate that you have thought about how the initiative will be wrapped in the mainstream of how the business is being run.
- Last, clarify what their role will be. Executives can best lead in driving results with their support for various teams undertaking new initiatives. This support will be voiced early in the process through internal communications and support of customer focused change.