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Too Small for a Big Customer Strategy?

Companies of all sizes must use the customer perspective as a tool for building customer loyalty and driving performance. Some small and middle market firms believe that business consulting firms and customer strategies are just for the big guys. Not true.

In fact, many of the "big guys" grew to be big by listening to their customers and acting on the insights gained from those customers. Check out this video about the importance of understanding your customers and employees, regardless of your company’s size…

About the Author

Phil Bounsall

Phil Bounsall

As president at Walker, Bounsall is focused on the development and execution of strategies and operating plans designed to enhance Walker’s position as a global leader in customer intelligence. Bounsall also works with Walker’s client service teams to help meet the needs of Walker’s clients.

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