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Watch the Detailes

Did you see that right away? You know, the extra “e” in details? If you did, you’ll appreciate this… If you didn’t see it, then you may need to really take this message to heart! 

I am one of those people who can get side tracked when I see a typo or similar kind of mistake. As soon as I see it, I want to fix it. 

Example

Imagine my horror when I saw a typo on a communication for a company that specializes in helping their customers use perfect English in marketing materials and other business writing. 

The typo was ironic, and obviously not what they wanted prospective customers to see.   

For you and me, a typo in our customer strategy communications might simply be embarrassing. For this company, the typo could have negatively impacted their business. 

Fortunately their typo has been fixed. They are now presenting the message they want to send clients and prospects in their communications. Are you?

Kitty Radcliff
Vice President 

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