Walker Information
Helping you put the customer at the heart of every decision.

What is Strategic Account Management?

Strategic Account Management is about building full relationships between the business and its most important accounts. It’s focused on:

  • Developing customers for the longer-term

  • Driving financial performance and strategy

  • Deepening the knowledge of the customer and relationships

  • Aligning operations, people, and products

  • Optimizing mutual value

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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