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Helping you put the customer at the heart of every decision.

When to use journey maps

A customer journey map is a visual representation of the ways in which a customer interacts with a company, a product, or service. Here are some reasons to use a Journey Map:

  1. To set the foundation for the customer experience strategy
  2. To align internal perspectives to external perceptions
  3. To establish viable goals
  4. To identify and prioritize gaps in your ability to deliver the desired customer experience
  5. To creates a unified vision
  6. To refine customer experience priorities

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Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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