Walker Information
Helping you put the customer at the heart of every decision.

Who is Your Competitive Edge?

According to an Information Week article, Microsoft CEO Steve Ballmer’s #1 Competitive Statistic is that they win a disproportionately high market share of college recruits. He recognizes the importance of having top talent – seeing it as a key differentiator.

At Walker, we also recognize the importance of having the right players on the team. Recently I have witnessed the efforts of a team I work with come together and make the difference for our client. All team members are top notch and extremely committed to doing whatever it takes.

Although faced with a seemingly impossible task of making last minute changes, the group made it happen. They understand our process, as well as our client’s goals. They know how to leverage their expertise and our systems – and successfully developed a plan of attack. They are a great group of people and I’m honored to be able to work with them.

Ideally, the people leading your customer strategies would be a group of customer advocates who balance the tasks of executing customer feedback programs and acting on customer information in a way that generates results.

Your team might include those who….

·         Believe in the value of being customer focused

·         Encourage others to act on customer information

·         Articulate the business impact of efforts

·         Are committed to the success of your customer strategy initiative

Are the right people on your team?   

Kitty Radcliff
Vice President


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