Building the right culture for customer initiatives can be incredibly difficult because so much lies beyond the control of the CX professional. Constant communication is an essential ingredient to ensure that CX initiatives are a visible and prominent element of the culture and don’t get lost among all the other corporate programs. World-class culture and communication occurs when:
- Budgets are influenced by customer priorities.
- Customer experience initiatives are highly visible throughout the company.
- Customers are informed about CX initiatives.