Walker Information
Helping you put the customer at the heart of every decision.

World-class relevance and alignment

Customer initiatives become more relevant when people at all levels in the workplace understand its purpose and how it is aligned with their individual job responsibilities. To achieve relevance and alignment with your program, follow these guidelines:

  • Ensure the program objectives are clearly aligned with the strategic objectives of the business.
  • Focus operational metrics on experiences customers care about most.
  • Integrate customers’ insights into the reports and technology that customer-facing employees use every day.

About the Author

Walker Weekly

Walker is a consulting firm specializing in customer experience. Helping businesses for more than 75 years, Walker’s diverse team of consultants provides tailored, comprehensive solutions to help companies achieve their business objectives and grow shareholder value. Walker specializes in customer retention and growth, using predictive analytics and other innovative approaches. Walker works with some of the world’s most influential businesses as well as emerging organizations of all sizes. For more information, please visit

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