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Customers 2020: Unfiltered

Infographic: Customer Expectations for Ease

It’s hard to believe the easy button has been around for more than 12 years. Introduced in August 2005, Staples set the expectation for ease as its competitive advantage – and the company was not alone.

With customers becoming more empowered and information about competitors just a click away, companies (particularly B-to-B) must invest to ensure minimal effort is involved in key phases of the journey.

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