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Inspiring Action

The Global Citizen platform is a community of people who are focused on taking action on the world’s biggest challenges, such as extreme poverty, income and gender inequality, health and safety, and access to education. You can read more about this organization here.

“Global citizens act to ensure that everybody, regardless of where they are born, has the basic rights, education, services and infrastructure that will allow them to move beyond poverty.” 

Few people would disagree with the issues that Global Citizens are focused on improving. However, many would doubt the feasibility of having an impact on overwhelming issues such as poverty and inequality. However, since its launch in 2012, the Global Citizens group has counted more than 2.75 million actions taken by its members to make the world a better place for all of us to live. What an inspirational example of individuals taking action!

For years, CX leaders have consistently pointed to “taking action” as one of their greatest challenges.  The lesson to be learned from the Global Citizens group is that no challenge is too big for us to tackle.  Some key takeaways for CX leaders:

  • Don’t over-complicate improving the customer experience.  Yes, our companies are large and driving change can take time, but don’t underestimate the grass roots nature of individual actions.
  • Take the time to document the actions that are taken…even if they seem small.  A lot of driving change is about momentum and if you can demonstrate a groundswell of action, more people are likely to get on board.
  • Inspire your organizations!  People are more likely to be involved in a cause they believe in.  Too often employees feel like feedback collected from customers is going to be used as a punishment.  This leads, of course, to reticence to get anywhere close to a customer feedback initiative.  Make sure that employees understand that you are all in it together.

Melissa Meier

Vice President, Strategic Accounts

About the Author

Melissa Meier

As vice president and strategic account manager, Meier serves as the senior client service contact for assigned customer feedback engagements, with an emphasis on industry knowledge, research expertise and creation of valuable insights. She plays an active role with clients from the program design stage through project implementation, and into post-project activities. She is especially focused on assisting clients in translating findings into meaningful conclusions, developing recommendations, and facilitating client organizations in pursing action plans that will have a favorable business impact.

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