Are customer issues visible throughout your company?
How do you know if customer issues are visible throughout your company? The following questions may help you answer this: Are customer issues featured in company-wide communications? Do the CEO and other senior executives endorse customer initiatives...
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Tips to satisfy customers’ real-time needs
Customers will want to do business with companies that keep them on their toes and are always one step ahead with solutions for tackling the next problem or issue. Customers will appreciate futuristic thinking, new knowledge, and insightful...
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Yahoo Work from Home Policy
I am sure you heard back in February the CEO of Yahoo decided to cancel the work from home policy and told employees that by June, they are expected to be working in the office.  I have read a number of articles on the topic and have a couple...
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Three tips to help rise above the clutter
Here are three tips for getting people to take notice in the customer experience initiatives: Brand it. Come up with a good name and logo to represent your customer experience initiative. Too often companies resort to calling it the customer...
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Best practices for communicating action
As a customer strategist, you need to do your due diligence to ensure your message is reinforced. Whatever you do, don’t just deliver your message and walk away. The message needs to be consistent and reinforced in order to really have an...
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