B2B vendors are selected for reasons that vary by buying sector and
company. Vendor size wouldn't always be on a company's short list
of decision criteria, but I believe the size of the vendor plays...
I love Trefoils. Thin Mints are a close second (and apparently
the top seller nationwide). Every year my family looks forward
to Girl Scout cookies. We buy a bunch of cookies, yet they
have a tendency...
The unthinkable has happened. The credit of the United States has
been downgraded from the highest rating of AAA to AA+. This, of
course, is not good, and it will put more pressure on all
The last question we asked customer strategists at Forrester's
Customer Experience Forum was about their top challenges. The list
of choices was taken from Walker's six essential elements for
Impact is what voice-of-the-customer strategies are all about.
Impact on customer relationships. Impact on customer retention.
Impact on customer service. And ultimately, impact on business