This is the first of two blogs in a series on the challenges and
successes related to validating customer feedback with other
authoritative sources of information in your organization. Among
Launching a new voice of the customer initiative is a big
undertaking. Unfortunately too many companies do just that – they
launch! They charge into an initiative without taking the time to
B2B vendors are selected for reasons that vary by buying sector and
company. Vendor size wouldn't always be on a company's short list
of decision criteria, but I believe the size of the vendor plays...
I love Trefoils. Thin Mints are a close second (and apparently
the top seller nationwide). Every year my family looks forward
to Girl Scout cookies. We buy a bunch of cookies, yet they
have a tendency...