Every Voice of Customer (VoC) program should include a thank you
message as a part of the communication plan. When crafting your
next thank you message, consider these best practices: Video is a
One of our goals at Walker is for all of our clients to agree that
their Customer Experience initiative is having substantial impact
on their business. So, what is substantial impact? The
Today is CX Day. The day we celebrate customer experience
professionals. Although this is not one of those holidays created
by companies to sell more greeting cards, it is proof that we have
a day for...
With changing customer demands, the roles and responsibilities of
the customer experience team will need to evolve to include the
following roles: Chief Customer Office (CCO) - there must be
When it comes to the application of customer experience strategies,
companies tend to fall into one of three camps: Customer
experience, huh? These companies are clueless. They don't
understand why a...
Sales needs timely customer insights that will help them focus on
the issues that matter to existing customers and new prospects.
They also can benefit from intelligence that will help them know
There is no doubt that more and more business-to-business companies
are focused on creating a competitive advantage through the
experiences they deliver to their customers. But, what does this