A wise man once told me a secret to success is to be in demand. Well, that makes sense. Right?
But, like most things, being in demand is easier said than done.
As a customer experience professional, it is our job to create a demand for our customers. Our customers count on us to understand their story, to represent their voice, and to communicate openly and honestly with them.
Creating an experience that customers value starts when your customers are in demand. You'll know it when it happens because people will ask you for the customer point-of-view (and hopefully open their minds to hearing it).
Want to know how you can create a demand for your customers? It takes persistence and this road map.