I was recently asked for help in getting up-to-speed on social
media. While I'm not an expert, I have spent some time researching
the topic. So, I agreed to pull together a list of resources.Here
It seems like companies of all sizes have an annual or semi-annual
customer event. But, in some cases the senior customer advocate
doesn't have an active role in these events.So, I've been
It doesn't take much to convince business leaders that building
customer loyalty is a logical customer retention strategy.
Intuitively, it just makes sense.In fact, customer retention is
just one of...
The one reason to engage in the Twitter conversation is because the
network will help you find products, services, and information that
is meaningful and relevant to you.OK - so you are right. There...
One of the creative communication approaches that I'm seeing more
of these days is the use of cartoons to communicate ideas and
concepts.One of Walker's first experiments with this approach was
The use of customer feedback is applied in many different ways
across an organization, but sometimes the selling process is
overlooked. I'm often surprised to learn that companies are not